Today, our community of Supernatural Athletes share on a daily basis how the platform has allowed them to feel confident and powerful in their bodies, made them want to connect more with people around them, fueled a surge of motivation in their personal journeys, and filled them full of joy, awe and wonder. We were developing a new form of storytelling, but along the way we realized we had all the right ingredients to create a fun, new, joyful way to exercise.Īnd so came Supernatural, an experience that uses the power of Meta Quest and virtual reality to take you to breathtaking destinations from around the world, put you face to face with real coaches who root for you, and empowers you to smash and box targets to the beat of your favorite music. People would try our interactive VR/AR experiences and come out sweaty and laughing, having so much fun that they lost track of time. With all of these new experiments, we saw how we could not only activate people’s minds and souls, but their bodies as well. We began experimenting with multiplayer virtual reality stories that took people into interactive adventures with one another, including “Life of Us,” “Chorus,” and “Lambchild Superstar.” And then we built Wonderscope, our augmented reality reading app for kids. Over the years, immersive technology continued to evolve. Within built a VR audience that was truly global. We launched the app on 10 different virtual reality headset platforms, presented at film festivals, museums, and schools around the world, and had over millions of people use the app throughout our time. Throughout our time with Within, we distributed many of the world’s best virtual reality stories from creators who hailed from five continents. We partnered and collaborated with incredible artists and organizations to create everything from documentaries of human perseverance and courage, to surreal, immersive adventures that felt like waking dreams. So we pulled together a small team of some of the most imaginative designers, product thinkers, filmmakers, creatives, and developers we had ever met and built the Within app (originally called VRSE). We’re in an age of rapid technological innovation, and for us, the emergence of virtual reality presented a new opportunity to tell meaningful, personal, andĪs virtual reality was coming into its own as a new medium, we dreamed of building a home for creators to share their work with the world. Seven years ago, Within was born from years of collaboration and experimentation in immersive art and storytelling.
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